Comunicação organizacional nas mídias sociais em temos de COVID-19

Authors

  • Karen Batista Universidade Federal de Sergipe
  • Ana Paula Moura Saran Universidade Federal de Goiás
  • Ricardo Limongi Universidade Federal de Goiás
  • André Luiz Barbosa da Silva Universidade Federal de Goiás
  • Alessandra Cristina Gomes Universidade Federal de Goiás

DOI:

https://doi.org/10.21171/ges.v14i39.3298

Keywords:

organizational communication, social media, pandemic, COVID-19

Abstract

The context of the COVID-19 pandemic has caused changes in organizational communication. The moment requires companies to adopt a posture of sensitivity to the moment and contribution to society. Thus, in this article, we seek to reflect on how organizations have communicated with their consumers through two examples, Madero and Magazine Luiza. We also discuss how consumers have reacted to the actions of these companies on social networks, and finally, we present suggestions for organizational communication strategies in times of pandemic.

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References

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Published

2020-06-01

How to Cite

Batista, K., Saran, A. P. M., Limongi, R. ., Silva, A. L. B. da, & Gomes, A. C. (2020). Comunicação organizacional nas mídias sociais em temos de COVID-19. Management & Society Electronic Journal, 14(39), 3689–3697. https://doi.org/10.21171/ges.v14i39.3298

Issue

Vol. 14 No. 39 (2020): Special Issue COVID-19 (2020)

Section

Articles

License

As author of the attached article, I authorize its publication, once approved, in the Revista GES - Gestão e Sociedade. I declare that this article is of my autorship and transfer, in a free and definitive manner, the resulting property rights. I also assume full responsibility for its content.

I authorize GES - Gestão e Sociedade to publish on electronic media, on the Internet or to reproduce by other means that it may use, as well as the edition, reissue, adaptation or distribution of said article.