Priors of voting repetition intention for the same politician
DOI:
https://doi.org/10.21171/ges.v14i37.2749Keywords:
Political marketing, Repeat voting, Voter loyaltyAbstract
This study aimed to identify the influence that loyalty, interest in benefits, satisfaction and confidence in the politician have on the intention of the voter to repeat the vote in the same politician. A theoretical model was developed with the constructs in question, analogously contextualized in the marketing of products and services. After the questionnaire was completed and the data collected, the final sample consisted of 522 respondents. Data analysis was carried out by modeling structural equations and the results showed that confidence, satisfaction and interest in benefits positively and directly influence voter loyalty, thus establishing an indirect antecedent of the intention to repeat voting, given the loyalty positively and directly influences that intention. It is concluded that the intention to vote in a same politician pervades several behavioral elements of the voter, forming his loyalty to the politician in reelection.
Downloads
Downloads
Published
How to Cite
Issue
Section
License
As author of the attached article, I authorize its publication, once approved, in the Revista GES - Gestão e Sociedade. I declare that this article is of my autorship and transfer, in a free and definitive manner, the resulting property rights. I also assume full responsibility for its content.
I authorize GES - Gestão e Sociedade to publish on electronic media, on the Internet or to reproduce by other means that it may use, as well as the edition, reissue, adaptation or distribution of said article.
