The construction of social technologies as a product of consumer transformative research: a psycho-sociological inspiration

Uma Inspiração Psicossociológica

Authors

  • Bruno Medeiros Ássimos Pontifícia Universidade Católica de Minas Gerais
  • Gustavo Tomaz de Almeida Pontifícia Universidade Católica de Minas Gerais
  • Georgiana Luna Batinga Pontifícia Universidade Católica de Minas Gerais
  • Marcelo de Rezende Pinto Pontifícia Universidade Católica de Minas Gerais

DOI:

https://doi.org/10.21171/ges.v13i34.2525

Abstract

The Consumer Transformative Research (TCR) has advanced through the last years, and it has been more lacunar than the attention of field researchers. One of them refers to result and format of the result. Based o n the constancy of this gap, this article, which is an essay, looks for some issues such as the construction of social technologies as the product of consumer transformative research, and it was articulated by an inspiration from psycho -sociology. Such perspective is justified by the similarities between the TCR and social technologies approaches, in a construction process inspired by the constructivist direction of psycho -sociology. Through the debate, which is started in this paper, it is expected that th e result of the researches in TCR present social technologies, which are properly appropriated by the respondents, become assertive in the treatment of consumption themes, increasing individual and collective well - being.

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Author Biographies

Bruno Medeiros Ássimos, Pontifícia Universidade Católica de Minas Gerais

Doutorando em Administração pela Pontifícia Universidade Católica de Minas Gerais. 

Gustavo Tomaz de Almeida, Pontifícia Universidade Católica de Minas Gerais

Professor da Universidade Estadual de Minas Gerais. Doutorando em Administração pela Pontifícia Universidade Católica de Minas Gerais. 

Georgiana Luna Batinga, Pontifícia Universidade Católica de Minas Gerais

Doutoranda em Administração pela Pontifícia Universidade Católica de Minas Gerais. 

Marcelo de Rezende Pinto, Pontifícia Universidade Católica de Minas Gerais

Professor do Programa de Pós-Graduação em Administração da Pontifícia Universidade Católica de Minas Gerais. Doutor em Administração pela Universidade Federal de Minas Gerais. 

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Published

2018-12-01

How to Cite

Ássimos, B. M., de Almeida, G. T., Batinga, G. L., & Pinto, M. de R. (2018). The construction of social technologies as a product of consumer transformative research: a psycho-sociological inspiration: Uma Inspiração Psicossociológica. Management & Society Electronic Journal, 13(34). https://doi.org/10.21171/ges.v13i34.2525

Issue

Vol. 13 No. 34 (2019): January/April 2019

Section

Articles

License

As author of the attached article, I authorize its publication, once approved, in the Revista GES - Gestão e Sociedade. I declare that this article is of my autorship and transfer, in a free and definitive manner, the resulting property rights. I also assume full responsibility for its content.

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